Why are pharma brands moving towards point of care advertising?
Jiten Jain Director – Sales & Partnerships Point of Care advertising is a healthcare marketing...
Making Optichannel Marketing Real (In Real Time)
Gareth Shaw President (UK & Europe) We know from neuroscience that the state of mind...
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?
Jiten Jain Director – Sales & Partnerships Today’s world is moving at an alarming rate...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore
Kamya Elawadhi Vice President Marketing is all about creativity. It is about how one can...
Cookie Apocalypse – What does it mean for Publishers?
To help you prepare for a world without 3rd party cookies, let’s first understand how...
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement
Kanchan Dass Director – Marketing & Communications Media Pharmaceutical marketing is like any other kind...
A Complete Guide To Programmatic Marketing Platform
Preetha Vasanji SVP & MD (India) From the early days of the printing press, radio,...
Alleviating Concerns About Advertising on Point of Care Platforms
Kamya Elawadhi Vice President The past 8 years have seen a rise in Point of...
Understanding Archetypes: Who Exactly Is Behind That White Coat?
UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT? Based on a research done with...
The New Normal of Consulting Doctors Online
Preetha Vasanji SVP & MD (India) Telemedicine saw remarkable growth post COVID-19 outbreak; it is...
The Role of Personalized Communication in HCP Marketing Tactics
Harshit Jain Founder & CEO The rules which govern the engagement of pharmaceutical companies with...
Understanding the Hottest Topic in HCP Media: Programmatic Marketing Platforms
Jeril Jacob Director – Engineering According to a report from AccessMonitor™, the number of “rep-accessible” physicians...
