Why are pharma brands moving towards point of care advertising? Jiten Jain Director – Sales & Partnerships Point of Care advertising is a healthcare marketing... December 16, 2020 | Jiten.Jain
Making Optichannel Marketing Real (In Real Time) Gareth Shaw President (UK & Europe) We know from neuroscience that the state of mind... December 16, 2020 | Gareth Shaw
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals? Jiten Jain Director – Sales & Partnerships Today’s world is moving at an alarming rate... December 8, 2020 | Jiten.Jain
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore Kamya Elawadhi Vice President Marketing is all about creativity. It is about how one can... December 7, 2020 | Kamya.Elawadhi
Cookie Apocalypse – What does it mean for Publishers? To help you prepare for a world without 3rd party cookies, let’s first understand how... December 7, 2020 | Jeril.Jacob
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement Kanchan Dass Director – Marketing & Communications Media Pharmaceutical marketing is like any other kind... December 7, 2020 | Kanchan.Dass
A Complete Guide To Programmatic Marketing Platform Preetha Vasanji SVP & MD (India) From the early days of the printing press, radio,... November 17, 2020 | Preetha Vasanji
Alleviating Concerns About Advertising on Point of Care Platforms Kamya Elawadhi Vice President The past 8 years have seen a rise in Point of... November 17, 2020 | Kamya.Elawadhi
Understanding Archetypes: Who Exactly Is Behind That White Coat? UNDERSTANDING ARCHETYPES: WHO EXACTLY IS BEHIND THAT WHITE COAT? Based on a research done with... August 28, 2020 | Preetha Vasanji
The New Normal of Consulting Doctors Online Preetha Vasanji SVP & MD (India) Telemedicine saw remarkable growth post COVID-19 outbreak; it is... May 12, 2020 | Preetha Vasanji
The Role of Personalized Communication in HCP Marketing Tactics Harshit Jain Founder & CEO The rules which govern the engagement of pharmaceutical companies with... January 24, 2020 | Harshit.Jain
Understanding the Hottest Topic in HCP Media: Programmatic Marketing Platforms Jeril Jacob Director – Engineering According to a report from AccessMonitor™, the number of “rep-accessible” physicians... November 25, 2019 | Jeril.Jacob