Opportunity
Indication expansion is an opportunity for any brand to grow exponentially. Having a robust marketing plan to create awareness about this development, at this juncture becomes utmost important; especially when the oncologist universe is small. And that’s when a well-known oncology brand sought our help to make the most of this opportunity.
Objective
Create awareness and a strong recall among physicians regarding the indication expansion
A sustained message reinforcement effort with high frequencies not only ensured high recall scores but also a 15% incremental brand recall score as compared to Brand Lift Study 1
Strategy
Results
Conclusion
The campaign helped increase brand’s Share of Voice amongst Gastroenterologists. Programmatic advertising with real-time, learning-based solutions helps optimize marketing efforts at every step of the campaign.
