Opportunity
A leading network for physicians was challenged to generate new signups during the COVID-19 pandemic. During the outbreak, physicians had a limited amount of time to focus on their professional growth and their usage of networking platforms had diminished. Since the pandemic made physicians to follow their moral obligation to support the health care industry, the network struggled to have new physicians register for their social media platform.
Objective
To increase physician engagement on telehealth and EHR platforms
Concise and impactful messages at opportune moments via EHR and telehealth platforms increase signups
Strategy
The network turned to Doceree to gain new signups. Doceree devised a two-phased strategy:
Phase 1: Implement a programmatic solution to reach out to physicians while they are using EHR and telehealth platforms, popularity of which had grown among physicians during the pandemic. With Doceree’s data-driven contextual marketing insights, messages were shared with physicians on those digital channels that would resonate with physicians to garner their interest to register with the social media network.
Phase 2: Distribute communications to physicians via email to those physicians who have engaged with a previous message on an EHR or telehealth platform.
Results
Conclusion
Consistent communication with physicians in a contextual environment raises engagement.
