AN ONCOLOGY BRAND ACHIEVES >85% BRAND RECALL FOR ITS NEW INDICATION EXPANSION AWARENESS CAMPAIGN

AN ONCOLOGY BRAND ACHIEVES >85% BRAND RECALL FOR ITS NEW INDICATION EXPANSION AWARENESS CAMPAIGN

Opportunity

Indication expansion is an opportunity for any brand to grow exponentially. Having a robust marketing plan to create awareness about this development, at this juncture becomes utmost important; especially when the oncologist universe is small. And that’s when a well-known oncology brand sought our help to make the most of this opportunity.

Objective

Create awareness and a strong recall among physicians regarding the indication expansion

A sustained message reinforcement effort with high frequencies not only ensured high recall scores but also a 15% incremental brand recall score as compared to Brand Lift Study 1



Strategy

Results

Conclusion

The campaign helped increase brand’s Share of Voice amongst Gastroenterologists. Programmatic advertising with real-time, learning-based solutions helps optimize marketing efforts at every step of the campaign.

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