Capabilities
Most teams stitch strategy, media, campaigns and reporting across a dozen tools and three agencies. Daily Command brings the loop into one place: signal to strategy to plan to campaign to results - and back to signal again.
How it works
Live clinical intent, performance, competitive activity and field input flow in continuously - sensed inside the workflow, not bought as a stale proxy.
Positioning, segmentation and journey mapping that reflect what the signal is actually telling you about each audience.
A media plan built from objective to allocation, with budgets pointed at the moments and audiences where intent is highest.
One coordinated campaign, orchestrated across channels and across HCP and patient. Your team and agency own the creative.
Live tracking against the plan, surfaced each morning as what changed, what matters and what to do - feeding the next decision.
The Morning Brief
The brief is the human-facing surface of everything below it. Overnight, Daily Command synthesizes the day’s signals into a short, prioritized briefing - personalized to your brand and your role.
POC tactics are pacing behind; current spend won’t close the gap by end of month. → Rebalance plan
Share-of-voice dipped 6% in two metros. → See competitive report
Consider extending the patient flight. → Extend campaign
The four pillars
Pressure-test positioning against the evidence, segment the market, and map the journey for both HCP and patient - with an AI that has read your label, your competitive set and your own performance history.
Build the omnichannel media plan from objective to allocation: channel mix across point-of-care, endemic, DOOH, programmatic and field; budget splits by audience and moment; and scenario modeling informed by where prescribing intent actually is.
Build the campaign from the approved plan, then run it as one coordinated effort across every channel instead of a dozen managed in a dozen tabs. Daily Command orchestrates the campaign; your team and agency own the creative.
Live measurement against the plan: what's delivering, what's leaking budget, which audiences and moments are converting - surfaced as plain-language diagnostics for the CMO review, not a dashboard nobody opens.
Across two audiences
Consumer-marketing platforms never have to reconcile a regulated HCP campaign with a patient-facing one. In pharma, that reconciliation is the whole job - and most teams run the two efforts disconnected. Daily Command runs them as one.
Point-of-care, endemic medical media, field and rep-triggered, email. Reaching clinicians at the moment of clinical decision, within promotional rules.
DOOH, programmatic, social, co-pay, search. Reaching patients and caregivers along the path to care, within DTC requirements.
Each track keeps its own claims discipline and guardrails. The brand objective stays the same across both, and the two never contradict each other in market.
FAQ
How Daily Command reaches physicians at the decision moment, ties spend to prescriptions, and keeps audiences current - answered plainly.
Talk to our teamBrands cut waste by targeting identified physicians in real time instead of stale open-web lists, where 15-30% of programmatic spend is lost to broken NPI-to-device matches. Daily Command senses clinical intent in-workflow and activates on owned media tied to one NPI, removing the waste of rented reach and old data.
You reach physicians at the decision moment by sensing clinical intent inside the workflow and delivering during the open decision window - not weeks later. Daily Command senses intent across 185+ EHR integrations and activates at the point of care, driving 38% faster HCP stage progression in pilots.
Clinical intent data is a real-time signal of a physician's intent to prescribe, sensed in the workflow; claims data is retrospective, recording prescriptions already written. Daily Command acts on clinical intent while the decision is open, rather than on claims that are weeks old - the difference between influencing and missing a decision.
You measure to prescription with closed-loop, provider-level attribution connecting the intent signal, the exposure, and the prescribing outcome to one physician. Daily Command ties all three to a single NPI identity, giving live plan-versus-actual measurement instead of quarterly reports that arrive too late to act.
NPI-level targeting reaches a specific identified physician instead of a broad specialty segment, so spend and measurement attach to a real person. Daily Command's ESPYIAN identity graph resolves every intent signal and exposure to one NPI across channels, so the same physician is recognized everywhere.
Marketing keeps up by replacing static annual lists with dynamic targeting that updates as new signals arrive. Daily Command re-reads clinical intent continuously and flags rising prescribers early, so audiences reflect what physicians are doing now, not what they did last quarter.
