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For Brands and agency teams

Run commercial pharma fromone intelligent command center.Run commercial pharmafrom one intelligentcommand center.

Daily Command continuously observes your brands, campaigns, budgets, and market signals - then recommends, routes approval, executes, and measures the next best move. Where commercial teams stop assembling dashboards and start acting.

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Doceree
AR

Good morning, Primera team.

3 SIGNALS · 2 ACTIONS · 1 ALERT

WHAT MOVED OVERNIGHT

01AWARENESS

Cardiologists in TX-R4 entered active prescribing window. +38% clinical intent.

02FIRST FILL

127 new starts pending at retail. Drop-off risk 31%.

03REFILL

Q2 cohort adherence dip across 8,400 households. −9.2%.

BRIEFED BY DAILY COMMAND · CLINICAL INTENT SIGNALS · LIVE

Clinical Intent Signals · Primera

13,460 active prescribers · refreshed just nowPrivacy-safe · NPI hashed
How CIS works
PRS Distribution · 0-100 readiness across 6 signals
Brand RxTherapy areaBrand shareMomentumSwitchDiagnosis
78.2% Therapy Adjacent10.6% Competition Loyalist5.6% Brand Loyalist5.6% Splitter / Dabbler
78.2%
0Therapy Adjacent

No recent brand or competitor Rx - start with awareness & education.

Awareness sequence
10.6%
0Competition Loyalist

Active in the category but choosing competitors - lead with differentiation.

Switch journey
5.6%
0Brand Loyalist

Strong brand user - focus on retention, advocacy & pull-through.

Retention play
5.6%
0Splitter / Dabbler

Writes both brand and competitors - reinforce value & grow share.

Share-grow play

The platform

Built on three layers. Led by .

Daily Command runs on three layers: a pharma-native reasoning model, governed connectors, and a measurement workbench that closes the loop.

01Semmelweis™

The pharma-specific reasoning and orchestration model that powers Daily Command.

General AI is trained on the open web - strong at drafts and summaries, weak at the moment a physician is deciding what to prescribe. Semmelweis™ is built for that moment: clinical intent, competitive context, and the next commercial action.

GroundClinical groundingESPYIAN identity, Clinical Intent Signals, and 185+ EHR and HS integrations. Knows where a physician sits in a treatment decision.
GovernCompliance-bounded actionsNo patient data. De-identified HCP context only. Advisory, human-approved, auditable, MLR-ready by design.
LearnClosed measurement loopOptimizes toward filled and refilled prescriptions. Every outcome sharpens the next recommendation.

Named in tribute to Ignaz Semmelweis - and the countless unsung heros whose work transformed patient care through science and evidence.

02Analytics Workbench

Bring your data or let Doceree stand up a HIPAA-compliant clean room. Analyse campaigns, channels, and partner datasets in one place - without moving raw data around or stitching another offline study.

Query first-party data alongside Doceree Clinical Intent Signals, identity, access, and partner inputs. Connect the warehouses, CRMs, and cloud storage your team already runs, then produce attribution-ready outputs for the next decision.

Closed-loop measurementTracks outcomes across HCP and patient journeys, end to end.
Flexible attribution modelsFirst-touch, last-touch, multi-touch, and custom models.
Cross-channel analysisCross-channel and cross-partner analysis in one workbench.
Client-walled environmentsYour data stays yours - nothing leaves your walled environment.

Works with

DatabricksAmazon S3Client first-party dataDoceree signals
03Governed connectors

Doceree data and Semmelweis™ reasoning connect straight into ChatGPT and Claude - the AI assistants your teams already use - with HIPAA-safe guardrails, not a blank prompt.

Ask commercial questions right inside ChatGPT and Claude and get answers grounded in Doceree’s clinical intelligence - every workflow governed and auditable, end to end.

ChatGPT connectorAsk Doceree-grounded questions right inside ChatGPT.
Claude connectorGoverned Claude workflows, guardrailed end to end.
HIPAA-safe by designEvery prompt and response stays within privacy guardrails.
Always groundedAnswers backed by Doceree data and Semmelweis reasoning - never a blank prompt.

Plug into your AI assistants

ChatGPTClaude
01Semmelweis™

The pharma-specific reasoning and orchestration model that powers Daily Command.

General AI is trained on the open web - strong at drafts and summaries, weak at the moment a physician is deciding what to prescribe. Semmelweis™ is built for that moment: clinical intent, competitive context, and the next commercial action.

GroundClinical groundingESPYIAN identity, Clinical Intent Signals, and 185+ EHR and HS integrations. Knows where a physician sits in a treatment decision.
GovernCompliance-bounded actionsNo patient data. De-identified HCP context only. Advisory, human-approved, auditable, MLR-ready by design.
LearnClosed measurement loopOptimizes toward filled and refilled prescriptions. Every outcome sharpens the next recommendation.

Named in tribute to Ignaz Semmelweis - and the countless unsung heros whose work transformed patient care through science and evidence.

02Analytics Workbench

Bring your data or let Doceree stand up a HIPAA-compliant clean room. Analyse campaigns, channels, and partner datasets in one place - without moving raw data around or stitching another offline study.

Query first-party data alongside Doceree Clinical Intent Signals, identity, access, and partner inputs. Connect the warehouses, CRMs, and cloud storage your team already runs, then produce attribution-ready outputs for the next decision.

Closed-loop measurementTracks outcomes across HCP and patient journeys, end to end.
Flexible attribution modelsFirst-touch, last-touch, multi-touch, and custom models.
Cross-channel analysisCross-channel and cross-partner analysis in one workbench.
Client-walled environmentsYour data stays yours - nothing leaves your walled environment.

Works with

DatabricksAmazon S3Client first-party dataDoceree signals
03Governed connectors

Doceree data and Semmelweis™ reasoning connect straight into ChatGPT and Claude - the AI assistants your teams already use - with HIPAA-safe guardrails, not a blank prompt.

Ask commercial questions right inside ChatGPT and Claude and get answers grounded in Doceree’s clinical intelligence - every workflow governed and auditable, end to end.

ChatGPT connectorAsk Doceree-grounded questions right inside ChatGPT.
Claude connectorGoverned Claude workflows, guardrailed end to end.
HIPAA-safe by designEvery prompt and response stays within privacy guardrails.
Always groundedAnswers backed by Doceree data and Semmelweis reasoning - never a blank prompt.

Plug into your AI assistants

ChatGPTClaude
Daily Command - ask anything

One place, however many brands

One command center across every brand you run.

01

Brand health monitoring

Stay on top of brand performance, what changed, why it matters, and whether it needs action, every day.

02

Competitive intelligence

See competitor's share of voice, switching, and loyalty at the HCP level, so you know where to defend and where to win.

03

Campaign planning & activation

Go from insight to action by activating the media plan across channels from one command screen.

04

Closed-loop measurement

Tie exposure to prescribing and refill outcomes in the clean room, then feed what worked back into the next decision.

Multi-touchCustom models
HIPAA-compliant clean room: your data and Doceree signals matched, never shared

Data clean room

A HIPAA-compliant clean room environment. Your data stays yours.

After measurement comes the environment that makes it real. Connect your first-party data through secure connectors, plug in partner datasets, or ask Doceree to build a clean room - then analyse campaign exposure, clinical intent, identity, access, and outcomes together under HIPAA-safe controls.

HIPAA-compliant clean roomClient-walled environments

And much more across the commercial system

Access & PatientCopay leakage, first-fill risk, adherence signals, and payer friction - with rescue workflows ready to launch.Creative & heatmap analysisCompare variants, message angles, and formats - then see where attention concentrates so you know what to keep, cut, rework, or test next.OptimizationBudget shifts, creative fatigue, channel mix, and pacing - proposed, approved, in-market, measuring, learned.Executive ReportingWhat changed, what action was taken, what awaits approval, and what impact is being measured - audit trail included.

Introducing Daily Command

See the commercial operating system in action.

Origin · Health Decode

Built with the people who run pharma marketing.

Daily Command started at Health Decode with one question: what’s broken? Brand and agency leaders across 75 organizations described the same Monday - signals everywhere, no command layer.

Those frustrations became the brief. Daily Command was built to answer them: one morning view, a ranked next move, and CIS-enabled attribution that shows what worked in time to act.

Explore Health Decode
0makers who shaped the operating model

What they told us What Daily Command does

01The morning

“Thirty minutes. Five dashboards. Month-old data. That's the morning.”

One overnight brief instead of five dashboards

02The decision

“How do I prioritise what actions to take on a day-to-day basis? That's what gets difficult.”

Ranked next actions with evidence and approval paths

03The lag

“By the time measurement confirms a tactic worked, we don't even have it on the plan for this year.”

CIS-enabled attribution that shows what worked in time

Co-created with 75 industry leaders, including

Avalere Health
Deerfield
Bayer
Biolumina
Bristol Myers Squibb
CMI Media Group
CorMedix
D4 Content Group
Eisai
Havas Media Network
IPG Health
Lilly
MM+M
Moon Rabbit
Ogilvy
OMD
Omnicom
Pfizer
PHM
Real Chemistry
Sanofi
Sun Pharma
Wolters Kluwer
Partners voice

Trusted by leaders in healthcare marketing

Hear from the people building the future of pharma engagement.

Paul CrossData Strategy

Paul CrossDeerfield Group

Samyu GaneshMarketing Strategy

Samyu GaneshSanofi

Brad RoyerProduct

Brad RoyerOffice Ally

Bill VeltreMedia

Bill VeltreDeerfield Group

NEWSROOM

Latest.

What's being said about Daily Command and Doceree.

See what tomorrow’s brief would say about your brand.

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