Why ABM
Spend on the accounts that actually adopt.
100K+ accounts
Match to your real target list.
Reach the exact institutions on your approved account list - from national IDNs to a single specialty clinic.
100B+ monthly signals
Reach accounts already in-market.
Concentrate spend on institutions actively engaging with topics tied to your therapy area, not the whole market at once.
Reach high-value decision makers
Reach the full decision-making team.
Go beyond a single prescriber to every role that shapes adoption.
2,000+ specialist platforms
Show up in clinical context.
Deliver your approved messages where HCPs already read and learn, aligned to the medical content in front of them.
Account lift, not clicks
Tie spend to institutional engagement.
Connect your campaign to measurable changes in how target accounts engage with your brand.
What ABM means in healthcare
In healthcare, the institution decides - not an individual.
ABM is built for this reality.
The committee decides.
Clinical leadership, P&T, procurement, finance, quality - each through a different lens.
Every account differs.
IDNs, academic centers, specialty pharmacies, long-term care, clinics.
ABM works all of it.
Reach the deciders inside each account, and tie engagement back to your brand.
Core capabilities
From account list to account lift.
Identify the right accounts.
Build a precise list from your inputs and Doceree's data.
- Your inputs - ideal HCP profile, current HCPs, target specialties, competitive brands, priority keywords.
- Firmographics - revenue, headcount, bed count, and more.
- On-site behavior - how accounts already engage on your own site.
- IP detection - maps online activity to specific institutions, matched against your approved list.
Reach every role and level
Within each account, build audiences by function and seniority.
- By function - clinical leadership, pharmacy and P&T, finance, procurement, quality, medical affairs, and support.
- By seniority - C-suite and VPs, through directors and department heads, to managers, leads, staff clinicians, and analysts.
- By list - layer NPI lists, specialties, and non-HCP roles to match how each account actually buys.
Deliver in the right context
- Specialist environments - journals, peer-reviewed platforms, medical news, HCP communities.
- Non-endemic - news, sports, and general sites your audience also uses.
- Contextual targeting - a patented MeSH taxonomy of 7M+ medical terms aligns each message to what's being read.
- Geolocation - focus delivery on specific regions or sites.
- Search intent - 10K+ intent categories and off-site B2B search time your message to in-market activity.
Every message is exactly what your team approves through MLR. Nothing is modified or generated by the platform.
Measure account lift
Connect digital influence to real institutional engagement.
- Account traffic - visits per account, pre-campaign vs post.
- Engagement quality - account penetration, stakeholder engagement, cross-platform attribution.
- New vs returning - who engaged for the first time, and who stepped up.
- Next moves - where to prioritize, reallocate, and invest next.
What this means for your brand
Fewer wasted dollars. Faster decisions.
Spend where it counts.
Budget on the accounts most likely to adopt - not reach spread thin.
Personalize at scale.
Tailor by account and role without giving up reach.
Move the committee together.
One consistent message across stakeholders aligns them faster than one-off touches.
Shorten the path.
Engage value analysis committees and budget owners early; cut the delays later.
Speak to what the institution values.
Map your message to quality, cost, and patient safety.
Prove the impact.
Show measurable account lift to justify - and sharpen - the spend.
Trusted data partners
The Doceree difference
Built for healthcare, not adapted to it.
We start from verified HCP identity, not repurposed B2B targeting.
Reach you can't buy anywhere else.
Beyond specialist platforms: exclusive EHR and clinical inventory general networks can't touch.
Clinical context, not keyword guesswork.
A patented medical taxonomy and intent signals place your message beside relevant content.
Connected to the whole journey.
Your accounts flow across Doceree's ecosystem.
Built on Doceree
From account list to account lift.
Own the journey from the first impression to the first fill - and every refill after.
