The challenge
TV can find an audience.
It can't see the clinical moment.
Demographic buys can't find the physician. NPI-matched buys freeze the physician in time. Neither sees what is happening in the practice right now.
A list that ages out
NPI lists are built from lagged claims data and refreshed a few times a year. Roughly 30% goes stale within a quarter.
Every prescriber weighted the same
Every NPI is treated equally. The physician managing your patient today gets the same weight as one who hasn't in months.
The decision has already happened
A prescription surfaces in claims several weeks after it is written. By the time the segment runs, the decision has been made, and often remade.
Connected to real clinical behavior
Reach the physician at the moment the decision forms.
CTV activated by real clinical triggers, addressed deterministically to the physician's own device, and reported at the NPI level.
Activated at the clinical moment
Doceree targets NPIs on CTV from a real clinical trigger, a new diagnosis, a formulary check, or a question about a therapy, so the message reaches the physician at the clinical moment, not on a fixed schedule.
Delivered to the physician's own device¹
Each NPI is linked directly to its ESPYIAN CTV and device IDs, so ads reach the physician's device through direct matching, not probabilistic targeting.
Reported at the NPI level
NPI device-view reporting, with impressions, video completion rate, views, and location.
Across a premium network
Runs across a premium network of more than 20 CTV and FAST partners.
One connected journey
One signal moves every channel.
A signal captured at the point of care can shape a CTV exposure that evening, a LinkedIn placement the next morning, and a programmatic follow-up the day after, each step measured back to the same verified physician and, ultimately, to the prescription.
CTV is planned, activated, and measured from Daily Command and runs inside Care Sequence alongside point-of-care, email, RepTwin, text, and DOOH.
Point of care
signal captured
CTV exposure
that evening
LinkedIn placement
the next morning
Programmatic follow-up
the day after
Measured back to the same verified physician
ultimately, to the prescription
Why Doceree
Most CTV reaches an audience. This reaches the physician, now.
Governance
Each signal resolves deterministically to a verified NPI.
No probabilistic lookalikes
No inferred audiences
Closed-loop measurement
See the reach, and what it moved.
Measurement runs from the impression through to the prescription, and reports one number conventional TV can't: how fast the signal became the ad.
Reporting at the NPI level
Impressions, video completion rate, completed views, and CPM, resolved to the NPI, with location.
Household reach and frequency
Verified households reached and average household frequency, with the household extension alongside DTC.
Signal-to-exposure latency
The time from clinical signal to delivered impression.
Through to the script
Closed-loop measurement to the prescription, the fill, and the refill.
Put CTV on the clinic's clock.
Verified HCP reach on connected TV, keyed to the clinical moment and measured to the fill and refill.
