The challenge
Social can infer a persona. It can't confirm a prescriber.
Interest and lookalike targeting can guess a persona, but it cannot verify a prescriber or read the clinical moment.
A persona, not a prescriber
Interest and lookalike targeting reaches a lookalike of a prescriber, never a confirmed one. You cannot tell a verified physician from the resemblance.
No clinical context
Audiences are built on profiles and content behavior, then decay between refreshes. They never reflect a formulary change, a rejection, or today's patient.
Healthcare precision on personal feeds
Bring verified HCP identity to the feed physicians already use.
Reach real clinicians on LinkedIn through verified HCP identity, with the audience built from your ideal profile and clinical intent, or from your own NPI list.
Verified HCPs, not proxies
Reach verified providers through NPI-based audience matching, not interest or lookalike segments.
Audiences built from intent
Doceree builds the NPI audience from your ideal profile and clinical intent, or runs your own NPI list. Frequency and messaging adjust as intent rises or resolves.
Reach on LinkedIn
Engage verified HCPs on LinkedIn, inside the feed they already scroll.
Doceree's HCP targeting goes deepest on LinkedIn.
On LinkedIn, a verified NPI list combines with job-title and company filters.
Targeting stack
- NPI-verified HCP list, your own or built from clinical intent.
- Job title, role and specialty.
- Company, health systems and IDNs.
Reach: 7.3M+ HCPs on LinkedIn.
Source: LinkedIn figure per LinkedIn Marketing Solutions healthcare audience (doctors, nurses, pharmacists and PAs).
Why Doceree
Most social reaches a persona. This reaches the verified prescriber.
Closed-loop measurement
Platform metrics, connected to the outcome.
On LinkedIn, reporting stays at the platform level. Inside the suite, the channel is measured to the prescription.
Platform-level reporting
LinkedIn reports impressions, clicks, CTR, and spend at the platform level, not at the NPI level.
Sequenced into the journey
The LinkedIn placement is credited in the same closed-loop as every other channel and measured across the journey.
Through to the script
Closed-loop measurement to the prescription, the fill, and the refill.
Bring verified HCP identity into social.
Verified HCPs on LinkedIn, targeted by the clinical moment and sequenced through to the prescription.
