The journey changed
The journey changed.
Programmatic has to change with it.
Programmatic was built on search, browsing and clicks. All three are changing.
~65% of searches now end with zero clicks
More answers are being delivered before a user reaches a website.
AI is answering healthcare questions
Medical questions are increasingly being resolved inside AI overviews.
Cookies are weakening the signal
Following users across the open web is becoming less precise.
Display is fighting for attention
Banners still run, but attention is harder to earn.
The intent is still there. It is just showing up in different places.
And when search becomes an answer and clicks become harder to earn, programmatic needs a stronger foundation: verified identity, clinical context and trusted healthcare environments.
That is what Programmatic by Doceree is built on.One channel · two audiences
Two audiences. Two architectures. One programmatic channel.
Healthcare brands need to reach both HCPs and patients. But they cannot be planned, targeted or governed the same way.
Doceree is one of the few platforms purpose-built to do both, correctly, under one roof.
HCP Programmatic
Runs on verified clinical identity and live context - who the prescriber is, what they specialize in, where they practice and what they are reading.
Patient Programmatic
Runs on approved education, context, audience signals and consent - never patient identity, never inferred condition data.
HCP Programmatic · the precision product
Reach a verified prescriber by who they are - and what they’re reading right now.
Anyone can buy a banner on a medical site. Programmatic by Doceree can put your message inside a relevant guideline an HCP is reading at that moment.
Deterministic NPI identitynot proxies
Reach verified, credentialed HCPs through deterministic identity.
Target by NPI, specialty, geography and authenticated HCP traffic - without depending on cookie-based segments that weaken over time.
Patented MeSH clinical context
Match campaigns to what HCPs are reading in real time.
MeSH-powered context maps 7M+ clinical terms to live content, so the message can appear beside the right article, guideline, trial readout or disease-state update.
NPI + context, together
Identity tells you who the HCP is. Context tells you what clinical moment they are in.
Together, they let brands reach a specific specialist in a specific moment - for example, a cardiologist reading new heart-failure guidance.
Premium HCP inventory
Run across medical journals, medical education platforms and clinical-news environments HCPs use and trust.
Direct integrations give brands access to verified HCP supply, not just resold open-exchange impressions. Approved open-web inventory can extend reach and frequency where appropriate.
6M+
verified HCPs on the Identity Graph
2,000+
endemic publisher integrations
7M+
MeSH clinical terms, mapped live
Formats
Content as a Format
Patient Programmatic · the approved education product
Reach patients and caregivers with approved education - through context and consent, never identity.
Ensuring approved education reaches patients and caregivers in the right context, with consent and governance built in, across the moments when they are trying to understand what to do next.
Privacy-first by architecturenot a disclaimer
Planned on contextual, demographic and approved-audience signals. Never on patient identity. Never on inferred condition data.
An approved-education journey
Built around the patient path: condition awareness, education, support awareness, access and affordability, and next step.
Brand-safe, governed supply
Approved environments only, with automated brand-safety checks built into every placement.
Content that carries the value
Condition education, support content and access resources delivered in place - so the message can help even when there is no click.
Journey stages
Formats
The new frontier · where search went
Conversation Ads: be inside the answer.
Search is becoming a question-and-answer experience.
Conversation Ads give brands a way to engage verified HCPs through approved, clearly disclosed dialogue across the places they read, learn, explore and act.
Verified HCPs
Reach a credentialed prescriber inside a relevant clinical question, not an anonymous session.
Clinical context
Use signals from what HCPs are reading, comparing or acting on to understand the moment.
Approved dialogue
Activate responses from approved content, with clear disclosure and governance built into the format.
Medical publishers, journals, clinical reference, CME platforms and point-of-care environments.
Content as a Format
Your approved science becomes the media.
Turn approved scientific content into a programmatic format, distributed across specialist medical publishers where HCPs already read, learn and stay current.
What brands can distribute
- New-drug launches
- FDA approvals
- Clinical trial results
- Treatment guidelines
- Medical whitepapers
- Supply or formulation updates
- Access and support resources
How it works
Amplification options
- Native placements across publisher platforms
- Display amplification across the publisher network
- e-Newsletters from trusted publisher platforms
The Doceree difference
Built on healthcare infrastructure, not stitched-together media.
Most platforms can buy impressions. Few can connect identity, context, trusted supply, approved content and governance in one programmatic channel.
That is the difference.
Governance
Built for the way healthcare campaigns need to be planned, activated and measured.
First-party clinical context, never probabilistic proxies.
Privacy-first and PHI-compliant by design.
The same architecture that makes Doceree compliant is what makes it work when third-party signals disappear.
Certified & compliant
Measurement
Know what worked. Know why.
Clicks and impressions tell you what happened. Programmatic gives brands a clearer view of what actually drove attention, engagement and performance.
Heatmaps
See what HCPs noticed, what they ignored and which parts of the creative earned attention.
Component scoring
Measure how claims, CTAs, layout, color and placement influence engagement.
Keyword performance
Track performance by clinical keyword, content category and therapeutic context.
Optimization guidance
Use campaign-level and creative-level insights to pause, adjust or scale with more confidence.
Build programmatic around the journey that’s coming.
Reach HCPs with verified identity and clinical context. Engage patients through approved education. Use formats that carry the message beyond banners.
