THE MORNING BRIEF · FOR IN-HOUSE MEDIA & AGENCY TEAMS

What moved overnightfor your brand, andwhat your move should be.

The AI command centre that picks up real-time signals and recommends up-to-date strategies for your brand. This is light years ahead of your enterprise GPT. This is healthcare marketing with superpowers.

Pre-register for the launch Explore capabilities

AR

Good morning, Primera team.

3 SIGNALS · 2 ACTIONS · 1 ALERT

WHAT MOVED OVERNIGHT

01AWARENESS

Cardiologists in TX-R4 entered active prescribing window. +38% clinical intent.

02FIRST FILL

127 new starts pending at retail. Drop-off risk 31%.

03REFILL

Q2 cohort adherence dip across 8,400 households. −9.2%.

BRIEFED BY DAILY COMMAND · CLINICAL INTENT SIGNALS · LIVE

Clinical Intent Signals · Primera

13,460 active prescribers · refreshed just nowPrivacy-safe · NPI hashed

How CIS works

PRS Distribution · 0-100 readiness across 6 signals

Brand RxTherapy areaBrand shareMomentumSwitchDiagnosis

78.2% Therapy Adjacent10.6% Competition Loyalist5.6% Brand Loyalist5.6% Splitter / Dabbler

78.2%

0Therapy Adjacent

No recent brand or competitor Rx - start with awareness & education.

Awareness sequence

10.6%

0Competition Loyalist

Active in the category but choosing competitors - lead with differentiation.

Switch journey

5.6%

0Brand Loyalist

Strong brand user - focus on retention, advocacy & pull-through.

Retention play

5.6%

0Splitter / Dabbler

Writes both brand and competitors - reinforce value & grow share.

Share-grow play

Co-created with 75 industry leaders, including

01Decide
Strategy
Positioning & segments, grounded in evidence.
02Build
Media plan
Mix & budget pointed at live intent.
03Deploy
Campaign
Orchestrated across channels. You own creative.
04Monitor
Tracking
Live, plan vs actual, in plain language.

Daily Command - ask anything

One place, however many brands

One command center across every brand you run.

In-house media

One brand, fully commanded

Your brand’s strategy, plan, campaign and tracking in a single command center.

Agency

Your whole roster, one login

Every client brand in its own walled workspace - portfolio leverage, clean separation.

Explore Daily Command.

CapabilitiesFrom signal to resultsStrategy, media planning, campaign orchestration and tracking - in one loop.IntelligenceThe half-life of intentCatch prescribing intent at its peak, before it fades.MarketplaceConnects to your stackVeeva, Salesforce, Snowflake, ad platforms and more - owned rails inside, open outside.The makersCo-created with 75 makersBuilt with the brand, agency and consulting leaders who run pharma marketing.Trust & complianceBuilt to pass reviewHuman-in-the-loop, HCP and patient guardrails separated, your data never trains models.PricingPriced to the workA credit-based model that scales with how much you run, not how many log in.

0+EHR and Health Systems integrations

0+medical publisher relationships

0makers who co-created it

Daily Command

Launching Jul 14, 2026

THE ADVANTAGE UNDERNEATH

A command center is only as good as the rails beneath it.

Most command centers advise on data they don’t own and media they have to rent. Daily Command reads clinical intent signals where it actually forms, and acts on inventory Doceree owns - with one identity graph holding the loop together.

Sense the moment

Clinical Intent Signals

Spark and patented Trigger™ technology inside 185+ EHR and Health Systems integrations capture Clinical Intent Signals — where prescribing intent is forming, read at the clinical moment, not from a modeled proxy.

Act on owned inventory

Owned rails

Plans and campaigns fire through point-of-care, a 2,000+ publisher network and Trigger DOOH — media we control, not media we rent.

One identity

ESPYIAN

The NPI identity graph resolves every signal and exposure to the same physician — turning four channels into one loop.

See the intelligence layer

Data clean rooms

Your clients’ data, matched - never shared.

Daily Command measures and matches inside privacy-preserving data clean rooms. Your client’s data and Doceree’s signals are matched to drive the work - without raw data ever changing hands, leaking across clients, or being used to sell around you.

Your client’s data

stays with you

Doceree signals

intent & identity

Clean room

matched, not shared

Matched insights

raw data never moves

You hold the account

The agency administers the workspace. Doceree doesn’t get a backchannel to your client.

Client data stays walled

Each client lives in its own clean room — never visible across clients, never used to compete with you.

Separation & billing

Clean, separable cost lines per client that you can pass through or mark up.

How clean rooms work

Daily Command debuts at the Health Decode Makers Summit

May 2026

Daily Command debuts at the Health Decode Makers Summit.

Coverage of the launch and what it means for pharma brand teams.

MM+M

May 2026

Doceree unveils its AI command center for pharma brand teams.

Inside the operating system built to run brands across HCP and patient.

Fierce Pharma

Inside the half-life of intent: why timing beats targeting

Apr 2026

Inside the half-life of intent: why timing beats targeting.

Why acting on prescribing intent the moment it forms changes outcomes.

PM360

Partners voice

Trusted by leaders in healthcare marketing

Hear from the people building the future of pharma engagement.

Paul Cross

Data Strategy

Paul CrossDeerfield Group

Samyu Ganesh

Marketing Strategy

Samyu GaneshSanofi

Brad Royer

Product

Brad RoyerOffice Ally

Bill Veltre

Media

Bill VeltreDeerfield Group

See what tomorrow’s brief would say about your brand.

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Healthcare professional using tablet

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Turn every stage of the pharma journey into measurable growth