01Signal layerGround
Espyian · one pixel · one identity graph
Deterministic HCP identity and Clinical Intent Signals, captured across 185+ EHRs and 2,000+ endemic publishers. Every downstream layer reads from the same source of truth.
Our story
Why does a physician prescribe what they prescribe?
We built the infrastructure to answer it.
Doceree is the clinical infrastructure connecting every signal, decision, and channel in healthcare to the outcomes that matter.
01 - The question
The question that started a company.
That question pulled our founder out of clinical medicine and into building Doceree. After training as a physician at Northwestern, Harshit Jain kept seeing the same pattern repeat across every specialty and every market - brands spending billions to reach physicians, health systems generating signals every second, payers sitting on outcomes data, and nothing connecting any of it.
An impression was served. A rep walked into a clinic. A prescription was written, or wasn't. A patient filled it, or didn't. A therapy worked, or didn't. And then - silence. The signal disappeared into the gap between the systems that should have been talking to each other.
We started Doceree to close that gap - as the clinical infrastructure that finally lets the industry trace a physician's question all the way to a patient's outcome. The infrastructure was missing. We built it.
The most important questions in healthcare weren't unanswerable. The infrastructure to answer them simply didn't exist yet.
Harshit Jain, MDFounder & Global CEO02 - The infrastructure
Three layers. One closed loop.
Healthcare doesn't have a data problem. It has an infrastructure problem. Doceree is the layer underneath that connects what was never designed to connect - signal, decision, and channel, on one identity graph, in one closed loop.
- 02Decision layerThink
Daily Command · humans and AI decide together
Agentic orchestration governed by clinical context - where brand teams, medical affairs, and commercial leaders decide what to activate, and what to route to the field.
- 03Channel layerAct
One signal · activated across every surface
A single clinical signal activates natively across endemic, non-endemic, point of care, field, and pharmacy - without re-targeting or re-stitching.
AdManager · Marketplace · Spark · RepTwin · Co-pay.com
The architecture
Signal layer
Espyian · 185+ EHRs · 2,000+ endemic publishers · one pixel
Deterministic HCP identityOne source of truth
Decision layer
Daily Command · where humans and AI decide together
Agentic orchestration · clinical context governance · activates directly or routes
Agentic orchestrationClinical context governanceDirect activation or routing
Channel layer
One signal · activated across every surface
- Endemic publishers
- Non-endemic · social · CTV
- Point of care · via EHR
- Field force · between visits
- Pharmacy · affordability
- 01The patternFragmented
Point solutions optimize slices
A DSP here, a CRM there, a measurement vendor bolted on after the fact. Each tool optimizes its own slice. None optimizes the outcome - because none can see the full picture.
- 02The workaroundStitched
Integrations on top of integrations
Dashboards aggregating other dashboards. A stack that looks unified from the outside and is anything but underneath.
- 03The architectureNative
One graph · one loop · one consequence
Doceree is built differently. One identity graph. One signal layer. One activation surface. The closed loop isn't a feature - it's a consequence of the architecture.
04 - Leadership
Built by clinicians, technologists, and operators.
Infrastructure gets staffed differently than software. Clinicians who've written the prescription. Engineers who've shipped the systems. Operators who've launched the brands. A team that has lived this problem from every side.
Harshit Jain, MDFounder & Global CEO
A physician-turned-entrepreneur, Harshit Jain is the Founder & Global CEO of Doceree. After earning his medical degree from Northwestern University in 2006, he transitioned into healthcare marketing and founded Doceree in 2020 to bring efficiency to HCP communications. His work has earned the Cannes Lions Grand Prix for Good, India's first D&AD Black Pencil, and PM360's Elite Disruptor honor. He is the author of “The Next Marketing - To Healthcare Professionals”, with Part 2 coming soon, and hosts “The Next Marketing with HJ”, Season 2 live with Fierce Pharma.
Kamya ElawadhiCo-Founder & President
Kamya Elawadhi is the Co-Founder and President of Doceree. Joining as Chief Client Officer, she turned strategic relationships into revenue engines and brand partnerships into lasting momentum. Elevated to Co-Founder & President in February 2026, she leads Doceree's global growth agenda - helping healthcare and life sciences marketers reach verified HCP audiences with precision, while championing a vision of privacy-forward, clinically intelligent communication for healthcare professionals.
Vijay AdapalaChief Business Development Officer
Vijay Adapala leads commercial and strategic expansion at Doceree. As Chief Business Development Officer since 2026, he drives partner growth across AdManager, Spark, and co-pay.com. Since joining in 2023, he has established Doceree's global supply ecosystem across the US, UK, India, and APAC. Before Doceree, he served as GM of Amazon Publisher Services and holds an MBA from Northwestern University's Kellogg School of Management.
Thomas SheaChief Revenue Officer
Thomas Shea joined Doceree in August 2021 as its first Chief Revenue Officer, North America, bringing over a decade of healthcare and pharmaceutical marketing experience, including VP of Sales at PulsePoint. In March 2026, he transitioned to Chief Revenue Officer, AI and Patient Affordability Solutions, overseeing revenue strategy and go-to-market execution for co-pay.com and RepTwin - extending Doceree's operating system into access enablement and intelligent engagement.
Julius RamirezChief Partnerships Officer
Julius Ramirez is a seasoned ad-tech and partnerships leader who joined Doceree in 2023. Previously Head of Global Partnerships at Meta Audience Network, he served as EVP & GM, Data & Partnerships, building Doceree's data foundation powering Clinical Intent Signals. At CES 2026, he represented Doceree in high-value meetings with partners spanning supply, data, identity, measurement, and AI-driven technology. Now serving as Chief Partnerships Officer since May 2026, he leads Doceree's most strategic partnerships. Earlier roles include leadership positions at Amobee and Chartboost.
Jeannette Daly TroutEVP Human Resources
Jeannette Daly TroutEVP Human Resources
Jeannette Daly Trout leads human resources at Doceree as Executive Vice President, driving the people strategy that powers the company's rapid global growth. She brings over two decades of HR leadership experience, including nearly six years as SVP and Chief Talent Officer at Publicis Health Media, where she drove 55% headcount growth alongside 100% revenue growth. At Doceree, her focus spans talent acquisition, organizational design, culture, and leadership development across the US, UK, India, and APAC.
05 - What's next
The next layer is already being built.
Decision layer · going public
On July 14, the decision layer goes public.
We're launching Daily Command - the AI-native workspace where every signal, every decision, and every channel activation converge into one interface. Built with 75 senior pharma and agency leaders at the Makers Summit. Proven by five beta partners in market through June.
Explore Daily Command
