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AdManager, powered by Doceree

For Healthcare Publishers

Keep your audience. Protect your content.Earn more from both.

The operating system for healthcare publishers in the AI era - verified HCP identity, premium pharma demand, and editorial defense, in one layer.

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Trusted by leading healthcare publishers worldwide

Wiley
Healio
M3, Inc.
Haymarket
Premium pharma demand115+ manufacturers buying directly. Yields above generic programmatic.
1:1 HCP identityEvery reader resolved at the NPI level through ESPYIAN, our identity graph.
AI-era defenseBlock scrapers. License content on your terms. Keep your IP yours.
On-site engagementA private AI assistant trained on your editorial. Readers stay on your domain.

The Reality

Healthcare publishers are fighting on three fronts.
Most platforms solve just one.

Search traffic is moving to AI summaries. CPMs are flat while acquisition costs rise. AI bots are scraping editorial to train competing models. Most vendors address one of these. Doceree was built for all three.

  • Search traffic is moving to AI summaries.
  • CPMs are flat while acquisition costs rise.
  • AI bots are scraping editorial to train competing models.
65%of HCP queries are now answered inside AI chat interfaces before reaching a publisher site.
3 yearshealthcare publisher CPMs have stayed flat while subscription churn has accelerated.
3xCPM uplift on NPI-verified inventory versus generic programmatic.

Source flag: replace or validate with latest defensible numbers from Insider Intelligence, Similarweb, or internal data.

Why Doceree is different

Built for healthcare publishers,
from the ground up.

Every reader resolved to NPI. Every impression matched to direct pharma demand. Every page protected from scrapers. Every asset positioned for premium yield or licensing revenue. Doceree was not retrofitted from a generic ad-tech stack - it was built for this category from day one.

Two products. One operating layer.

Built to work together.
Start with either.

AdManager and the Publisher AI Suite share the same identity graph, the same demand, and the same reporting. Most partners run both.

Publisher monetization01

AdManager - Unified ad monetization for healthcare publishers

Centralized inventory. NPI-verified targeting. Direct pharma demand. Multiple ad formats. Built-in compliance.

  • Centralized inventory management and higher monetization
  • Precision HCP identification and segmentation
  • Seamless integration with your existing ad stack
  • Multiple ad formats, including credible scientific content
  • Real-time, specialty-level engagement insights

Used by Cogora, Taylor & Francis, and 2,000+ healthcare properties.

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AI growth and defense02

Publisher AI Suite - Defense and growth for the AI era

Site-specific AI assistant. Bot blocking. Licensed content marketplace. AI-native ad formats. The first AI suite built for healthcare publishers.

  • Site LLM - a private AI assistant trained on your editorial, keeping HCPs on your domain
  • Bot defense - block AI scrapers, allow legitimate crawlers
  • Licensed content marketplace - license your content to vetted buyers on your terms
  • AI-native ad formats - contextual display, native text, sponsored recommendations, virtual brand rep
  • One identity, brand safety, and compliance layer

Launched 2025. The first AI suite built for healthcare publishers.

See the AI Suite

What changes when you run Doceree

Higher yields, stronger retention,
new revenue lines.

Higher yields on existing inventory

NPI-verified targeting unlocks premium pharma demand at CPMs typically 2-3x generic programmatic.

New AI-era inventory

Monetize the AI chat surface with contextual display, native text, and sponsored recommendations.

A new content licensing revenue line

Turn editorial being scraped into a licensable asset with verified buyers, tokenized contracts, and royalty tracking.

One reporting layer, not two dashboards

AdManager and the AI Suite share the same identity, the same compliance layer, and the same reporting.

The demand side

Premium pharma demand,
direct to your inventory.

115+ manufacturers and 30+ agencies buy through the Doceree network - directly, with no aggregator middleman. Your inventory connects to the buyers your editorial was built for.

Amgen
Cipla
GSK
Gilead
Pfizer
Sanofi
Lilly

In their words

What publishers say about working with Doceree.

"Having a dedicated AdManager built specifically for healthcare was long overdue - and Doceree nailed it. Their platform understands our needs, and working with their team has been an incredibly collaborative and enriching experience."

Nicole Harris

Agency Account Director, Cogora

"AdManager allowed us to tap into highly targeted physician-only campaigns without compromising user experience. The precision in targeting made every impression count."

Sarah Mayes

Director of Advertising, Taylor & Francis

"Direct demand from healthcare manufacturers changed our monetization profile quickly. We now run premium campaigns that are aligned with our specialist audience and editorial standards."

Commercial Lead

Leading Medical Publisher

"Having a dedicated AdManager built specifically for healthcare was long overdue - and Doceree nailed it. Their platform understands our needs, and working with their team has been an incredibly collaborative and enriching experience."

Nicole Harris

Agency Account Director, Cogora

"AdManager allowed us to tap into highly targeted physician-only campaigns without compromising user experience. The precision in targeting made every impression count."

Sarah Mayes

Director of Advertising, Taylor & Francis

"Direct demand from healthcare manufacturers changed our monetization profile quickly. We now run premium campaigns that are aligned with our specialist audience and editorial standards."

Commercial Lead

Leading Medical Publisher

Built for healthcare. Auditable by design.

Deterministic NPI matching through the ESPYIAN identity graph. MLR-ready design that keeps every interaction approved and audit-ready.

HIPAA CertifiedSOC2 Type IIGDPRCCPAIAB Transparency FrameworkTAG Certified
RESOURCES

Our work. Shared knowledge.

Stay current with what's happening across healthcare marketing and Doceree.

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Ready to monetize, protect, and grow?

Tell us about your publication. We'll show you what AdManager and the AI Suite can do for it.