01
MondayA doctor reads about your therapy in a journal. They have a question.
Conversational Ads, now programmatic in healthcare.
Your brand's answer, grounded in prescribing information and published evidence, appears beside the physician's question across clinical AI tools, in a single buy.
- 02Wednesday
They look it up on a clinical site. They have a follow-up question.
- 03Friday
A patient walks in. They open the chart. They have a question.
How it works
How your brand shows up when an HCP asks AI.
From the HCP's question to your evidence, in four steps.
01The HCP asks AI a clinical question.
In their own words, on a medical publisher site or inside the EHR. For example: “What’s the recommended starting dose of an SGLT2 inhibitor for an elderly patient with CKD?”
02Matched to the question.
Clinical Intent Signals read the context and show your brand only when the question fits, so the message is contextual and hyper-personalized to what the HCP is working on.
03In the conversation.
A labeled sponsored unit appears in the conversation, without breaking the HCP’s flow.
04On your evidence.
If the HCP taps, the response comes from your approved library, with citations.
Formats
Three formats. The HCP chooses whether to engage.
Continue the conversation.
Sponsored Prompts
Your brand offers a follow-up prompt. If the HCP taps it, your response opens in the same AI assistant.
Take the HCP to the details.
Sponsored Resources
A link to your prescribing information, clinical data or savings program, opened in a new tab.
Keep your brand in view.
Display & Native Ads
A visual unit that pairs your brand creative with short copy.
The Doceree difference
Bought like the rest of your plan.
Today, a brand can only reach those conversations one closed platform at a time, and sees little of what's actually being asked. Doceree is the first health DSP to make them programmatic.
Set audiences and bids, pace and optimize in flight, in the same Doceree platform as your other channels.
Fits the plan you already run
Conversational Ads fits into your existing Doceree plan and Care Sequence, adding engagement without adding complexity.
Inventory
Where HCPs research and where they decide.
Your brand appears in the AI assistants on the EHRs and medical sites HCPs use every day. No new app, no change in how they work.
On medical publisher sites
Where an HCP opens up to new options in a therapy area and compares treatment classes.
Inside the EHR
Where an HCP chooses for the patient in front of them.
0+medical publishers
0+direct EHR integrations
0+verified HCPs
Governance
Compliance at the core
The AI assistant's answer is never changed. Brand's message appears beside it, labeled as sponsored from its MLR-approved library, with citations.
Verified before it serves
Every impression is resolved to a verified HCP’s NPI before the ad serves.
Targeting you control
NPI lists, specialty, keywords, and domain include or exclude lists.
Brand safety and suitability
Placements screened for brand safety, with pre-bid fraud and invalid-traffic filtering.
Closed-loop measurement
Measurement
If you can't see it, you're trusting it. Conversational Ads reports delivery at the HCP level, alongside every other channel in your plan, so you can judge the results for yourself.
Engagement
Taps, reads and clicks.
Insight
For the first time, the conversations themselves: what physicians are asking, how they engage with your answer, and where to take your message next.
FAQ
Questions about Conversational Ads.
How branded answers appear beside the physician’s question, without changing the assistant’s clinical response.
Schedule a demoInside AI assistants in two environments: EHRs: the clinical assistant physicians use inside the chart. Conversational Ads are available to all our 150+ EHRs and 2000+ publishers wherever conversational interface is available. Medical publishers: AI assistants on endemic sites, including publishers who deploy Doceree's Site LLM.
No. A Conversational Ad is a labelled sponsored unit that sits beside or after the assistant's answer. It is not an organic answer and the assistant is not run by Doceree. The advertiser never writes, edits or influences the clinical answer.
The conversation stays inside the assistant. The response to the prompt comes from the brand's MLR-approved library, with citations. Because the HCP chose to tap, the brand is answering a question the HCP asked.
No. There is no new app, login or habit to form. Conversational Ads appear in the assistant the physician already uses, in the moment they are already asking.
Conversational Ads sit in Activate, within our Plan, Activate, Measure spine. They can be run as a step in a Care Sequence or as a standalone channel.
